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West Hollywood Design District Announces DIEM 2014 Design Event Program Curated by Mallery Roberts Morgan with Frances Anderton

Photo credit: Melissa Manning, The Look Partnership
WHAT: West Hollywood Design District presents the 3rd annual DIEM: Design Intersects Everything Made, a one-day design symposium that offers culturally resonating discussions, panels and keynotes from leaders in the fields of design, decorative arts, fashion, architecture and fine arts.
WHO:                     Curated by Mallery Roberts Morgan, Design Writer and Curator, Correspondent for AD France (Architectural Digest France), with Frances Anderton, Host of KCRW’s DnA: Design and Architecture
WHEN:                  November 14, 2014 | 9:30 a.m. - 6:00 p.m.
WHERE:                West Hollywood Design District Showrooms located at the intersections of Melrose Avenue, Robertson Boulevard and Beverly Boulevard
WEBSITE:             www.DIEMevent.com

Photo credit: Melissa Manning, The Look Partnership


9:30 a.m. California: The Last Frontier Of Creative Freedom in American Design?

Designers say they feel a uniquely unfettered freedom of expression in California. Is the Sunshine State the last bastion of truly original American style? At a kick-off breakfast for DIEM, West Coast Editor of Architectural Digest Mayer Rus and Roman Alonso, co-founder and creative director of Los Angeles’ coolest design firm Commune will explore the idea of this last frontier in conversation with design writer and curator Mallery Roberts Morgan.

Moderator: Mallery Roberts Morgan

Location: Design Within Reach 8612 Melrose Ave.

11:15 a.m. Rethinking Retail: Does Main Street Matter?

In an era when consumers enlist an online company to “curate” regular shipments of products, does a retailer really need Main Street? What about the explosion of pop-up fairs and marts? Whatever happened to selling ‘to the trade only’?

West Hollywood Design District’s Darren Gold, a pop-up curator and retail consultant, will moderate a discussion about how to navigate a challenging retail environment with founder and creative director of Arteriors, Mark Moussa, co-creator and creative director of Parachute Market, Coryander Friend, and Matt Jung, founder of the online retail sensations Grover and Wellen.

Moderator: Darren Gold

Location: Woven Accents 8674 Melrose Ave.

12:30 p.m. Animation Magic: Conjuring Design Fantasies

The DIEM lunch panel will feature art director Michael Giaimo who headed the design team that produced the look for the billion-plus earning animated movie Frozen. In his spare time he’s an artist and decorator - of the sensitively restored Jacobson Residence in Silverlake, designed by Edward H. Fickett.  Frances Anderton, host of DnA: Design & Architecture on KCRW, will talk with Giaimo about the art of narrative design both in the movies and home.

Moderator: Frances Anderton

Location: Camerich Los Angeles 461 N Robertson Blvd.

2:15 p.m. Do Designers Need To Become Brands?

Can designers survive on fees alone or do they need to become a brand, complete with books, a TV show and line of products? How easy is it to become a “brand,” and is it the only route to success as a designer?

Martyn Lawrence Bullard of Million Dollar Decorator fame, founder and creative director of Martyn Lawrence Bullard Design, interior designer and co-founder of Galerie Half, Cliff Fong, and Peter Dunham, interior and textile designer, founder of Hollywood at Home will discuss branding and success with Mallery Roberts Morgan.

Moderator: Mallery Roberts Morgan

Location: Niche 8770 Beverly Blvd.

3:30p.m. Open Forum: Social Entrepreneurship - Very Good Or Too Good To Be True?

Social entrepreneurship, where businesses aim to do good through sales of goods (Tom’s, Warby Parker, PACT, etc.), has been a powerful consumer trend of the last decade, especially for Millennials.

Is an appeal to virtue good marketing? Are companies that don’t mix business and philanthropy mean, or simply old-fashioned? Is charitable consumerism a way for shoppers to avoid giving to actual charities? And how does the consumer know if idealistic companies deliver on their promise of saving the world? Frances Anderton will host an open forum with guest speaker Jeff Denby, co-founder and chief creative officer of PACT.

Moderator: Frances Anderton

Location: Custom Comfort Reserve 8919 Beverly Blvd.

4:45 p.m. Designing The Red Carpet: The Changing Face Of Celebrity Style

Stylists and fashion houses create the look of celebrities today. How has this impacted personal style in Hollywood and the red carpet? Bronwyn Cosgrave, the multi-disciplinarian fashion professional who authored Made For Each Other: Fashion and the Academy Awards, the first fashion history of the Oscars, British VOGUE former features editor, will lead a panel discussion of red carpet experts including Merle Ginsburg, Senior Style Writer at The Hollywood Reporter.

Moderator: Bronwyn Cosgrave

Location: MASS Beverly 9000 Beverly Blvd.

Photo credit: Melissa Manning, The Look Partnership

About West Hollywood Design District:
West Hollywood Design District is a cultural destination for high-caliber design, art, fashion, dining, beauty and more. Trends start here. More than 200 global visionaries and creative leaders have chosen the walk-able radius of Melrose Avenue, Beverly Boulevard and Robertson Boulevard as their West Coast home. Hollywood films, shops and plays here.

West Hollywood Design District, officially organized in 1996, has been a premier Los Angeles shopping institution for discerning taste and uninhibited creativity since the 1950s. Today WHDD is an extraordinary mix of district pioneers, from Phyllis Morris to J. Robert Scott, mixed with the new guard from Rag & Bone to Christian Louboutin - together championing progressive style and timeless sophistication. www.WestHollywoodDesignDistrict.com

About Mallery Roberts Morgan:
Mallery Roberts Morgan is a design writer and curator who lived in Paris for over twenty years and now calls Los Angeles home.

Mallery is the Los Angeles correspondent for AD France (Architectural Digest France) and has been a regular contributor to many international publications from The New York Times, Paris VOGUE, The Hollywood Reporter to 1st Dibs.com

As a design curator Mallery advises private collectors and consults on many design-related projects advising on media relations, brand identities, visual communications, partnerships and special events.

About Frances Anderton:
Frances Anderton is the executive producer and host of KCRW's DnA: Design and Architecture, a multi-platform exploration of what, and who, matters in our designed world – on radio, podcast, blog and at public events. For many years she produced KCRW's award-winning national and local current affairs shows, To The Point, and Which Way, LA?, hosted by Warren Olney.

Frances Anderton is a frequent public speaker and writer on architecture and design. Most recently she published a book, Grand Illusion: A Story of Ambition, and its Limits, on LA’s Bunker Hill, based on a studio she co-taught with Frank Gehry at USC School of Architecture. She is currently curating an exhibition, Sink Or Swim: Designing For A Sea Change, to open December 13 at the Annenberg Space for Photography.


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