Ballantines PR

BPR Divisions 



About Ballantines PR (BPR)

Our skill sets include:

  • PR: High-end positioning of luxury products and services to reach affluent
    lifestyle-driven readers.
  • Strategic Planning: To meet specific client
    goals.
  • Brand Creation, Design and
    Development.
  • WWW: Research, e-commerce, search
    engine optimization and marketing.
  • Direct Marketing & Promotions:
    Pre-agreed demographic & geographic sectors.

Our Approach

We are known for coverage, high-impact PR results and our personal A-list connections with the North American and international press.

In order to keep our media data up-to-date at all times, and to obtain the in-depth editorial profile data we need to ensure effective targeting, we subscribe to the Vocus Media Database-the world's largest and most comprehensive media resource, with almost one million contacts. Updated daily, this critical resource not only helps us with media data accuracy and targeting-it also delivers more than 250,000 editorial calendar opportunities each year, ensuring that we never miss any placement opportunities for our clients.

The media and communications environment is evolving rapidly, with blogs and online media platforms gaining in relevance by the day. It is critical to keep up-to-date with these changes, and to adjust the media universe we work with accordingly. The Vocus database is a crucial resource here also, providing information about the thousands of blogs and other new media platforms which are most relevant to our clients.

Visit Vocus at http://www.vocus.com for more information.

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