Breakthrough Hair Color System Your Salon Doesn’t Want You to Know About!

December 4th, 2012

Los Angeles, CA., December 4, 2012 – They may be a young company in the hair care arena, but is already ruffling the feathers of stylists across the country, and gaining recognition for their innovative service.

Estelle Baumhauer, eSalon’s Color Director, explains: “I’ve had outraged colorists come up to me at industry events and say, ‘How could you do this? You’re going to put us out of business!’”

Perhaps those colorists are outraged because hair coloring doesn’t have to cost consumers a fortune each month. Because now, the innovators at eSalon have found a way to offer it all – home coloring products at an affordable price with the personal guidance of a highly trained salon professional. And people are catching on. eSalon has recently surpassed their 200,000 order mark and are gaining an abundance of loyal customers.

eSalon’s haircolor solution
eSalon provides hair color, but it’s nothing like that drug store experience, where customers are forced to settle for pre-mixed products off the shelf.
“You just log onto our website and I, or one of our other color experts, will be there for your consultation,” explains Estelle, who has taught coloring techniques in Paris and New York salons. “Then we’ll blend your color, based on the over 2,000 color selections at our office. The personalized pigment will actually have your name on the bottle, because it’s made for you and no one else.”

Made from high quality dyes, the pigment provides long lasting color, 100% gray coverage, while leaving hair silky soft, thanks to their blend of vitamin E, B5 and Aloe vera extracts.

And for the ultimate in convenience, each order is delivered right to the client’s door-step for under $25, postage included. Compare that to the $100-plus price tags local hairdressers prefer to charge.

The media and Hollywood are also paying attention…
Salons aren’t the only ones noticing the company. eSalon was recently chosen by InStyle Magazine as “Best of the Web,” and NBC’s Today Show and Good Housekeeping Magazine lauded the service. Other recognition comes from Lucky Magazine and Entrepreneur Magazine.

Worth a try!
Customized color truly makes a difference. eSalon already has a handful of high-profile mentions under their belt. InStyle Magazine named it “Best of the Web,” and the company has gotten kudos from Entrepreneur Magazine, Lucky Magazine and Good Housekeeping. For more information, please visit

eSalon is offering a sweet deal for first time customers: a complete hair profile and custom color kit delivered right to your door for only $9.95 (a 50% savings!) plus $4.95 shipping and handling fee, with a money-back guarantee – even shipping costs will be refunded.


Brainwave Cat Ears Top Shopping Lists and Heads of Hipsters This Holiday

December 3rd, 2012

Snowy White Ears *included with Necomimi

Want a fun, quirky way to liven up a holiday party or entertain your friends and family? Or are you looking for the perfect gift for the gadget-minded hipsters on your list this holiday season?

Then try Necomimi brainwave cat ears! Evolved from medical brainwave technology, the ears react to your moods and thoughts. Slip on the headset and watch them move in sync with what you’re thinking. If something arouses your attention, your ears will perk up. If you’re in the zone, they will wiggle. And if you’re relaxed, they’ll droop down.

Necomimi created a huge sensation when it debuted at ComicCon this summer, and is now topping the heads of Jimmy Kimmel, Anderson Cooper and iJustine! Necomimi is available at for $99.95.

Necomimi comes with a pair of snowy white ears. Additional NEC-cessories are available for $19.95 in Obsidian Black, Minky Brown, Jungle Leopard and Devilish Horns, so you can choose the ear color that best suits your mood—or holiday attire! Check out all the ear options at:

About NeuroSky
NeuroSky, Inc., is the leader in Brain-Computer Interface technology for consumer products. Founded in 2004 and headquartered in San Jose, CA, NeuroSky works with industry partners, developers, as well as academic and research institutions to provide innovative products and solutions across a wide range of industries.

For more information about NeuroSky please visit To schedule an interview or request images, contact Kendal at

Media Contact:
Kendal Hurley
Ballantines PR
(310) 454-3080

City of West Hollywood Scheduled Events Throughout the Weekend to Commemorate World AIDS Day on Saturday, December 1, 2012

November 29th, 2012


WEST HOLLYWOOD – World AIDS Day is held on December 1st each year and is an opportunity for people worldwide to unite in the fight against HIV and AIDS, show their support for people living with HIV and to commemorate people who have passed away due to HIV/AIDS. World AIDS Day was first one was held in 1988.

To kick-off the recognition of World AIDS Day, the City of West Hollywood will hold a World AIDS Day Breakfast on Thursday, November 29, 2012 from 8:30 a.m. to 10 a.m. in the Community Room of the West Hollywood Library, 625 N. San Vicente Boulevard.  At the breakfast recipients of the Paul Andrew Starke Warrior Award will be honored.  The “Warrior” award recognizes individuals who either provide service to people living with HIV/AIDS or are working in HIV prevention.  In addition, the event will feature special guest speaker Stephen Lewis (co-founded and co-director of AIDS-Free World, former United Nations Secretary-General’s Special Envoy for HIV/AIDS in Africa).

Guests are invited to bring materials related to someone who died of AIDS to be placed in the ONE National Gay & Lesbian Archives.

Following the breakfast, attendees will be encouraged to tour the ONE Archives’ West Hollywood Gallery & Museum, located at the Werle Building, 626 N. Robertson Boulevard in West Hollywood.

On World AIDS Day, Saturday, December 1, 2012, ONE National Gay & Lesbian Archives, in partnership with the City of West Hollywood will present “AIDS at 31: Looking Back/Looking Ahead,” a ONE Archives 60th Anniversary Event for World AIDS Day. This historic day of programming about HIV/AIDS will feature visionary speakers, groundbreaking cinema and thought-provoking exhibits from 2 p.m. to 10 p.m. in the Public Meeting Room-Council Chambers and the Community Room at the West Hollywood Library, 625 San Vicente Boulevard.

A memorial slideshow will be part of the day’s events. To submit photos and for more information, please visit

In addition to planned events, the City of West Hollywood will once again sponsor the annual AIDSWATCH, an electronic, televised memorial throughout Saturday, December 1, 2012.  AIDSWATCH will also be available on the City’s website at The public is invited to contribute names of people to whom they would like to pay tribute on AIDSWATCH. Names may be added at

For 24 hours beginning at midnight, WehoTV on Time Warner Cable will display the names of thousands of people who have died of AIDS, one at a time. Information about HIV/AIDS service providers will also be displayed twice each hour. The goal of the televised memorial is to reach into people’s living rooms and remind them that HIV and AIDS touches everyone.

AIDSWATCH has been a part of World AIDS Day since 1996, and the City of West Hollywood continues to be a co-sponsor.

Parking for the World AIDS Day breakfast and AIDS at 31: Looking Back/Looking Ahead, will be available in the 5-story West Hollywood Park Parking Garage.

For more information regarding the World AIDS Day breakfast, please contact Corey Roskin at or (323) 848-6403.

To RSVP to AIDS at 31: Looking Back/Looking Ahead, please call

(323) 848-6460.

For more information regarding AIDSWATCH, please call (323) 848-6400. For the deaf and hard of hearing, please call (323) 848-6496.