Archive for the 'Green Topics' Category

Performance Team – A Proudly Green Logistics Partner

Thursday, April 1st, 2010

Performance Team – A Proudly Green Logistics Partner

Los Angeles, March 31, 2010 – To the average consumer, Performance Team’s business may seem a little complex. Performance Team handles supply chain logistics starting from coastal ports throughout the country, transporting goods to warehouse and distribution centers and then on to retail stores. Simply put, any time you wonder how your flat screen arrived in your living room, or that pair of sneakers got from China to your feet, or how any of those cosmetics became readily available for you to purchase, chances are Performance Team helped get those products to you.

The transportation industry has been the focus of many “Green” campaigns in recent years, and PT is well aware of the effects their business has on the environment. They are making a name for themselves as a company who is not just going green, but is Proudly Green. PT’s president Cliff Katab said, “Our Company is committed to being an environmentally responsible organization taking pride in maintaining and enhancing environmental causes and conditions. This commitment extends to selecting business partners who share a similar philosophy. Our goal is to be a conscientious steward of the environment.”

Performance Team is a member of the Coalition for Responsible Transportation (CRT) and is a SmartWay partner. CRT is comprised of member companies such as Target, Gap Inc., and Wal-Mart who are dedicated to reducing truck pollution at the ports and supporting clean truck programs around the country. The SmartWay brand signifies a partnership among government, business and consumers to protect the environment, reduce fuel consumption, and improve air quality for future generations. PT is not merely a silent member of these two organizations; they are putting these philosophies into practice.

PT first looked to the fleet of trucks they maintain for moving cargo to help reduce their carbon footprint. The company then took possession of more than thirty 2009 Kenworth Clean Diesel Tractors. 100% of the containers for harbor drayage will be picked up with this equipment and will be exempt from any Clean Truck Fees (CTF) from the ports of Long Beach and Los Angeles through 2015. In addition, PT recently acquired 50 new forklifts for warehouse facilities that meet the California .06 carbon requirements (CARB).

Performance Team also looked for ways they could further reduce costs and include sustainability by implementing a number of innovative measures. PT in partnership with So Cal Edison, changed out over 1000 existing metal halide bulbs in favor of energy saving T-5 florescent fixtures. “There could be some corner of the building where a forklift may not go for fifteen or twenty minutes,” says Katab, “So we installed T-5 lights on a motion sensor, so the light stays on only as long as the forklift is working there.” As a result, PT’s electric consumption dropped by 50% in 2009.

PT’s commitment to green runs through every facet of the company. The company teamed with California Precision Copier to reduce photo copying by 65%, resulting in over 1 million less copies in 2009. The company also changed cleaning supplies in all their business locations to environmentally friendly products and encouraged their business associates to follow suit.

Internally, PT passed out eco-friendly, reusable shopping bags to all of its 3,000 employees, promoting their Proudly Green initiative company wide.

Mr. Katab said, “We look forward to leading our industry through initiatives that will result in a greener, brighter future.”

For more information, please contact:
Kelley Coughlan
kelley@ballantinespr.com
Ballantines PR
Tel: 310.454.3080
www.ballantinespr.com

Coveted LEED Award Given for Culver City Area Renovation

Tuesday, March 16th, 2010

Coveted LEED Award Given to Urban Offerings, Inc and partner, Meridian Group Ltd for Culver City Area Renovation

Culver City, California, March 15, 2010 – The LEED (Leadership in Energy and Environmental Design) Gold Certification, the second highest sustainability designation awarded by the U.S. Green Building Council was recently awarded to Urban Offerings, Inc and their partners, Meridian Group, Ltd, of Los Angeles for the extraordinary work they performed on core and shell renovation to a 1956 vintage bow truss industrial building in the Culver City area.

According to Dean Nucich, Urban Offerings’s managing principal, some of the specific renovations which so impressed the USGBC were a new ‘cool’ roof, the recycling of building and demolition materials, the installation of high performance glass, the installation of solar shading that was incorporated into the building’s architecture, the dedication of parking stalls for high efficiency vehicles, the installation of high performance HVAC units and the creation of drought-resistant landscaping.

The solid wood bow truss system was brought back to pristine condition with sandblasting. Ramsey Hakim, a managing partner with Amr Tannir in Meridian Group, said that the preservation of the truss system was very important to both companies and now adds a prestigious, vintage accent to the building’s interior. Hakim pointed out that the building’s first tenant at 3641 Holdrege Avenue is Herman Miller, Inc, a high-end furniture company whose wares are complimented by the refinished vintage bow truss system.

While solid wood bow truss systems were common in commercial spaces 50 or 100 years ago, they are increasingly rare today and Nucich points out that the cost of building a new one today would be “cost prohibitive”.

Says Ramsey Hakim, “Meridian Group is very proud to be part of this landmark green development, and we look forward to continue being involved with similar projects in the future.”

For more information, or to request an interview with Ramsey Hakim or Amr Tannir of Merdian Group, or Dean Nucich of Urban Offerings, please contact Kelley Coughlan at (310) 454-3080

Please contact:
Kelley Coughlan
kelley@ballantinespr.com
Ballantines PR
London/Los Angeles/Santa Fe/New York
LA Office:
Tel: 310 454 3080
Cell: 310 570 9970
Fax: 310 943 1978
www.ballantinespr.com

Celebrities, CEO’s & Tastemakers Pioneer ‘Green Lounge’ Project

Wednesday, November 25th, 2009

 

Celebrities, CEO’s And Tastemakers Joined Forces In Pioneering ‘Green Lounge’ Project









Los Angeles, Nov. 23, 2009 – Nicole Sherwin Green Events and Wellness2Day.com proudly presented the inaugural invitation-only GREEN LOUNGE – eco luxury experience this past Sunday, November 15, at the eco-conscious Loews Santa Monica Beach Hotel. GREEN LOUNGE is an eco-luxurious experience and featured a Wellness Symposium with speakers Alicia Silverstone (actress, author and environmental advocate), Debbie Levin (President of the Environmental Media Association), Jason Nelson (self-empowerment coach), and hosted by FOX 11 news anchor Christine Devine and Darren Moore (Alter Eco)

Guests were dazzled as the hotel’s Ocean and Vine Restaurant was magically transformed into a green Oz-like Emerald city centered around an indoor fire pit filled with sparkling crystals and live, organic enchanted forest greenery provided by Big Red Sun. The launch offered guests a Buddha Bar-style cocktail lounge experience as guests were thrilled and delighted as they stopped by each luxury green suite to sample and buy some of the GREEN LOUNGE partner’s products including hand-made pashminas from Zvezda, luxury mattresses by Hastens on Beverly, elegant eco shoes by Terra Plana, sustainable furniture by D’Boninus, Viesso and Animavi, clothing designers Linda Loudermilk, Ecoskin and bGreen Apparel and the VIP hybrid transportation and cars were provided by Mike Sullivan’s Family of Dealers at LAcarGUY.

In her welcome speech GREEN LOUNGE founder Nicole Sherwin said, “I had a dream… about four months ago and I saw this incredible arena where sustainability, wellness and philanthropy came together to create a thought leadership platform and a think tank forum for conscious products, brands and services to generate awareness for their mission in an eco luxury setting, and here we are tonight as the dream is manifested.” She also spoke about taking GREEN LOUNGE to another level with a new venture with partner Kate Dohring and in association with Debbie Levin from the EMA’s launching February 14th 2010 an exciting new platform called Wellness2day.com which will be a single source recourse and media platform that will showcase conscious consumer products and services at a fabulous discount along with insightful and useful content that will engage and inspire a global following.

Keynote speaker Alicia Silverstone wowed the guests with her inspiring talk about her new book ‘The Kind Diet’ where she offers insight and advice on living a healthier more balanced life and many guests made decision there and then to change the way they eat.

Guests sampled delicious organic food prepared by the chef’s at Loews Hotel and provided by Whole Foods Market Santa Monica, as well as signature eco cocktails by Vodka 360 including Ecotini’s and Alicia Silverstone’s recipes were brought to life with her healthy, irresistible Chocolate Peanut Butter Cups.

The guest list included Influential tastemakers, CEO’s and industry leaders in natural wellness and sustainability along with celebrities Alicia Silvertsone, Christine Devine, Daphne Zuniga, Vanessa Lengies, Christian Campbell, Ghalib Shiraz Dallah and Sebastian Siegel to name a few.

The carbon neutral event ended with a book signing by Alicia Silverstone and networking among the green elite.

Partners in this venture include: Loews Santa Monica Beach Hotel, Wellnes2Day.com, Whole Foods Market Santa Monica, Episencial, Terra Plana, Mike Sullivan’s Family of Dealers at LAcarGuy, Linda Loudermilk, B Green Apparel, Vodka 360, Frey Vineyards, Hastens on Beverly, Zvezda, Kalia Modern Eco-Living, Viesso, Celebrity Society Magazine, Coco Eco Magazine, Indulge Magazine, Big Red Sun, Green Earth Print & Design, Ecovations, Ecopep, D’Bodinus Eco-Luxury, Ecoskin, and many others.

Loews Santa Monica Beach Hotel, a proud partner of EPA’s ENERGY STAR program, has partnered with GREEN LOUNGE to donate space for this unique event. They were awarded the Santa Monica Chamber of Commerce Sustainability Award in 2008 and continue to expand their sustainability efforts. Environmental practices include an “Adopt-a-Farmer” program that supports and enhances its local farming communities, the opening of an eco-friendly Ocean Spa & Fitness and other rigorous measures to reduce energy consumption and pollution.

About Nicole Sherwin
Television host and green event expert Nicole Sherwin together with event specialist Renata Kruk have refined the art of fusing style and elegance with minimum impact on the environment in planning, managing and executing elite, creative and awe-inspiring eco-events. As a television host and producer of Celebrity Soul, Nicole reports on celebrity culture using their status to shine ‘the light’ on social, environmental, personal wellness, and charitable causes. Nicole is also a contributing editor with her Green Guru column for Celebrity Society and Indulge Magazines. www.nicolesherwinevents.com, www.celebritysoul.com

About Wellness2Day.com
Wellness2Day, launching in January 2010, is an invitation-required online content and product destination, featuring wellness products at exclusive prices (up to 50% off retail). From food and beverage to fashion, health and beauty, sports and work out, pet products to home and lifestyle. Wellness2day offers members privileged access to relevant wellness and daily motivational content to engage and motivate while showcasing wellness products of the highest quality at incredible value. Site visitors can look forward to expert content from some of the most respected authorities on all things wellness and lifestyle- their expertise will enthuse and inspire.

About Jason Nelson
GREEN LOUNGE Wellness Symposium Director Jason Nelson is a spiritual coach and author of Age of the Soul and Empowering Today’s Children’s By Healing Your Inner Child. He is known for his three-step process for accessing intuition, self-empowerment, healing and creative power. Through one-on-one coaching, personal appearances, tele-classes and open dialogue, Jason is a defining voice in the world of personal wellness and metaphysics.

For more information, please contact:
Nicole Sherwin
(310) 871-1802
nicole@nicolesherwinevents.com

Sarah Robarts
Ballantines PR
Sarah@ballantinespr.com
Tel: 310 454 3080
http://www.ballantinespr.com