BallantinesPR

5th Generation Readers Fine Jewelers Celebrated Record Holiday Sales Despite Recession!

5th Generation Readers Fine Jewelers celebrates their best holiday sales ever after a huge expansion this past summer! They prove that their competitive prices and unparalleled excellence in customer service are recession proof.

Santa Monica, Calif., Jan. 7, 2010 – When it comes to making a special purchase like fine jewelry, variety and competitive prices are important. Luckily, 5th Generation Readers Fine Jewelers provides both. Readers took a risk to undergo a huge expansion this past summer, despite the recession. They are now the largest family owned jewelry store on the Westside. Due to their outstanding relationship with the Santa Monica community, the expansion was met with enthusiasm. This past holiday season, sales were at an all time high for this local family-owned company.

In addition to having quality pieces and excellent customer service, Readers Fine Jewelers also offer on site repair and custom designing for your jewelry. Upgrade your heirloom piece? Ring Sizing? Watch running slow? Take it in to Readers. They offer a convenient one-stop shop for jewelry needs.

5th Generation Readers Fine Jewelers was established in Santa Monica over 70 years ago. Currently a 5th generation business, they have kept up with current fashion trends, as well as focusing on timeless, classic styles.  Through generations, Readers has maintained their goal: to provide loyal customers with a quality product at competitive prices, backed by first class service.

http://www.readersjewelers.com/

Media inquiries may be directed to:
Kelley Coughlan
kelley@ballantinespr.com
Ballantines PR
Tel: 310.454.3080
www.ballantinespr.com

Top Trend To Watch in 2010:
Key Pendant Necklaces by Edward Avedis

Love Key – $955 Heart Key – $935.00 Three Clove Key – $315.00

Santa Monica, Calif. January 1, 2010 – Wearing a key on a necklace may symbolize many things. According to some religions, it wards off evil and opens doors to success. Others believe it’s the key to someone’s heart. Whatever you believe, there’s no denying that key pendant necklaces are in vogue these days. They have been featured in Vogue, InStyle, and Lucky magazine and spotted on numerous A-listers including Kate Moss, Demi Lovato and Taylor Swift.

Edward Avedis has created gorgeous key pendant necklaces ranging in price from $300 to $3,000. These unique necklaces can be found exclusively at 5^th Generation Readers Fine Jewelers in a variety of styles. Edward Avedis also offers state of the art engagement rings.

5^th Generation Readers Fine Jewelers was established in Santa Monica over 70 years ago. Currently a 5th generation business, it has kept up with the current fashion trends, as well as focusing on timeless, classic styles. Their Edward Avedis line of fine jewelry is exceptional. Through the generations, Readers has maintained its goal: to provide its loyal customers with a quality product, at competitive prices, backed by first class service.

Visit them at:
5^th Generation Readers Fine Jewelers
331 Wilshire Blvd.
Santa Monica, CA 90401

For more information about Edward Avedis and 5^th Generation Readers Fine Jewelers go to: www.readersjewelers.com.

Media inquiries may be directed to:
Kelley Coughlan
kelley@ballantinespr.com
Ballantines PR
Tel: 310.454.3080
www.ballantinespr.com

Last Minute Christmas Gifts For Her:
Key pendant necklaces by Edward Avedis

Love Key – $955 Heart Key – $935.00 Three Clove Key – $315.00

Santa Monica, Calif. Dec. 22, 2009 – Wearing a key on a necklace may symbolize many things. According to some religions, it wards off evil and opens doors to success. Others believe it’s the key to someone’s heart. Whatever you believe, there’s no denying that key pendant necklaces are ‘En Vogue’ these days. They have been featured in Vogue, InStyle, and Lucky Magazine and spotted on numerous A-listers including Kate Moss, Demi Lovato and Taylor Swift.

Edward Avedis, has created gorgeous key pendant necklaces ranging in price from $300 to $3,000. These unique necklaces can be found exclusively at 5^th Generation Readers Fine Jewelers in a variety of styles. Edward Avedis also offers state of the art engagement rings.

5^th Generation Readers Fine Jewelers was established in Santa Monica over 70 years ago. Currently a 5th generation business, it has kept up with the current fashion trends, as well as focusing on timeless, classic styles. Their Edward Avedis line of fine jewelry is exceptional. Through the generations, Readers has maintained its goal: to provide its loyal customers with a quality product, at competitive prices, and backed by first class service.

Visit them at:
5^th Generation Readers Fine Jewelers
331 Wilshire Blvd.
Santa Monica, CA 90401

For more information about Edward Avedis and 5^th Generation Readers Fine Jewelers go to: www.readersjewelers.com.

Media inquiries may be directed to:
Kelley Coughlan
kelley@ballantinespr.com
Ballantines PR
Tel: 310.454.3080
www.ballantinespr.com