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29 Cosmetics Debuts The Signature Essentials
Knowledge is Beautiful™

Napa, California – 29 Cosmetics – the world’s first comprehensive cosmetic collection enriched with the beneficial grape seed extract and dedicated to protecting, improving and presenting beautiful skin – is thrilled to reveal the backbone of this luxury line with the debut of four essential products.

Within the unique 29 cosmetic collection, four signature products stand out as must-haves; D’Vine Conditioning Mascara, Preserves Lip Therapies, Dew Lip Gloss and Napa Mist Atomizer.

D’VINE Mascara: The eyes are the windows to the soul…and the lashes frame the view. Promote healthy lashes with this one-of-a-kind conditioning mascara. Not only does it lengthen and curl, it nourishes the lashes with a veritable vitamin bomb to promote strengthening and natural shine. Two devine colors: Vine Noir (black) and Devine Brown (dark brown). $25.

PRESERVES Lip Therapies: Lip care beyond just moisturizing and protecting – these products will become vital to the perfect pout:

Hint of Honey: A combination of beeswax, honey and grape seed extract with a slight shimmer. Perfect alone or worn over lipstick it offers complete protection and all the benefits of 29’s advanced anti-oxidant, free radicalbusting products. $23.

First Crush: A mini-facial especially for the lips, this Lip Exfoliating Therapy combines the power of crushed grape seeds with the anti-oxidant and moisture benefits of grape seed extract and peach extract. Rub a little between the lips and tissue off. For intense moisture, follow with Wine Blot and a drop of Hint of Honey for a touch of shimmer. $23.

Wine Blot (SPF 20): The ultimate lip balm to use after First Crush exfoliation therapy and a natural for everyday use to maintain the lips’ delicate skin. With one application, the restorative and rejuvenating rewards of this intense moisture formula will have lips lauding its benefits. $23.

DEW Lip Gloss (SPF 15): In Top it Off is a high gloss finish with a unique formula that turns any color lighter – subduing that favorite nighttime lipstick color making it perfect for daytime. May also be worn alone for a pretty, moisturizing shimmer. $23.

NAPA MIST Replenishing Atomizer: With a hint of rosewater and the benefits of soothing, moisturizing grape seed extract, this light mist might just become the next cult collectible. As a perfectly light base it’s a natural under makeup. It may also be spritzed on to set the perfect look, or as a pick-me-up during a stressful day at the office. Deluxe Refillable Atomizer, $25.

In a range of rich palettes inspired by the extraordinary beauty of America’s fruitful Napa Valley, 29 captures the essence of natural radiance. Enriched with the proven benefits of grape seed extract, the 29 cosmetic collection offers an array of brilliant shades and sumptuous textures for the eyes, lips and face. 29’s grape seed Age Protecting formula protects skin from harmful free radicals found in the everyday environment while moisturizing and reducing the appearance of fine lines.

29’s packaging palette of glossy patent-finished winter white with silver and aubergine-brown accents sets the tone for this luxury line. The stylish compacts and cases are embossed with the 29 logo. Counter displays for the 29 collection are modeled after classic steamer trunks, imparting a sense of travel, adventure and elegance to the brand.

29 exclusively available at Neiman Marcus and online at http://www.29cosmetics.com and http://www.neimanmarcus.com, February 2007. Prices range from $22-$50.

Photos, logos and watercolor renderings are available to accompany publication.

Consumer toll-free telephone number: 888-415-2929.
http://www.29cosmetics.com

Nobel Peace Laureate Rigoberta Menchú, awarded in 1992 for her efforts on behalf of Indigenous Peoples’ rights; and Arun Gandhi, who co-founded with his wife, Sunanda, the M.K. Gandhi Institute for Nonviolence at Christian Brothers University in Memphis in 1991, will join Nobel Peace Laureate Jody Williams as keynote speakers at the World Peace Conference May 16-17, 2007.

The New Mexico Tourism Department is overseeing the Conference, entitled “Building a Culture of Peace.”

“We are honored to announce the participation of Ms. Menchú, Ms. Williams and Mr. Gandhi at the Conference,” said Michael Cerletti, Secretary of the New Mexico Tourism Department.

Rigoberta Menchú was born into poverty in a small Guatemalan village, where she worked with her parents, tending corn and beans on their small plot. Her father, Vicente, was one of the first in their region to seek justice and a better life for the Indian people. He began a struggle to improve the conditions of the peasant workers and was burned to death during a protest. Her mother was killed a few weeks later by the government. Rather than destroying her, these atrocities strengthened Rigoberta Menchú’s resolve to win freedom for her people.

Self-educated, she is a natural leader with great intelligence. She became an active political worker in labor, campesino and human rights groups. In 1983 her testimonial book, “I, Rigoberta Menchú, An Indian Woman in Guatemala,” was published to high acclaim.

Rigoberta Menchú received the Nobel Peace Prize in 1992, becoming the first Indigenous and the youngest person ever to receive this distinction. To her, the Prize “acknowledges the struggles of Indigenous Peoples. It is also a symbolic recognition of the victims of repression, racism and poverty, as well as paying homage to Indigenous Women.”

Arun Gandhi carries within himself the same guiding principles as his grandfather, the legendary peace fighter and spiritual leader, Mohandas K. Gandhi, also known as Mahatma Gandhi.

Growing up in apartheid South Africa as a person of Indian heritage meant racial confrontations with both blacks and whites. As a young boy, Gandhi was beaten up by black youths for not being black and by white youths because he was not white. At the age of 12, he was sent to spend the next 18 months with his grandfather, one of the world’s great leaders, who would give him the keys to the powerful philosophy of nonviolence, and help shape the foundation for his life’s work. It was a dangerous and exciting time, as Mahatma Gandhi was leading the people of India in their revolutionary, nonviolent struggle for independence from British rule.

After leading successful projects for economic and social reform in India, Arun Gandhi came to the United States in 1988 to complete research for a comparative study on racism in America. The mission of the M.K. Gandhi Institute for Nonviolence, founded three years later, is to foster understanding of nonviolence and to put that philosophy to practical use through workshops, lectures, and community outreach programs.

A speaker of international acclaim, Gandhi’s unique talents and cross-cultural experiences have brought him before governmental, social, and educational audiences in countries all over the world, including Croatia, France, Ireland, Holland, Lithuania, and Nicaragua. He is a cultural treasure, offering firsthand insights into one of history’s most influential leaders.

Jody Williams, who received the Nobel Peace Prize in 1997 for her work to eliminate antipersonnel landmines, serves as an Ambassador for the International Campaign to Ban Landmines (ICBL), which she helped create, speaking on its behalf all over the world. She is only the 10th woman in its 101-year history to be awarded the Peace Prize, and just the third woman from the United States to be so honored. An international organizer and activist, teacher and writer, Williams speaks on human rights and international law, the role of civil society in international diplomacy, and individual initiative in bringing about social change.

Dr. Louise Diamond, a noted global peace builder and author of “The Peace Book,” is spearheading the conference content and design.

Marjorie Mann, producer of the event for the Tourism Department, said, “We are excited by the inclusion of Rigoberta Menchú and Arun Gandhi, in addition to Jody Williams, as conference participants. We are energized by the community interest on both a local and national level, and we will continue to keep the public informed regarding conference format, agenda, location and content as it is designed by our conference planning team.”

For more information about the World Peace Conference, contact Marjorie Mann, 505-827-6461 or Marjorie.mann@state.nm.us.

Mike Stauffer,
Communications Director, New Mexico Tourism Department
505-827-7379, mike.stauffer@state.nm.us

Jennifer Hoffman
jenniferh@ballantinespr.com
Tel: 505 216 7669
Cell: 505 603 8643
http://www.ballantinespr.com