Archive for April, 2007

New Mexico Forms NM Golf Tourism Alliance

Saturday, April 14th, 2007

NEW MEXICO GOLF TOURISM ALLIANCE FORMS

ALBUQUERQUE, N.M. – New Mexico’s golf and hospitality industries have joined forces to create a non-profit alliance to promote New Mexico as a national golf-tourism destination.

The New Mexico Golf Tourism Alliance is being launched through the Sun Country Section PGA. It comprises representatives from the golf industry, the state’s lodging industry and convention and visitors bureaus.

“New Mexico has steadily evolved into a highly desirable, yet almost secret, golf destination,” said alliance president Warren Lehr, director of golf at Paa-Ko Ridge Golf Club in Sandia Park, N.M. “It’s definitely time to get the word out to the rest of the world that we have top-rate golf, lodging and entertainment at terrific prices.”

The group’s formation fulfills a promise New Mexico’s golf industry made in 2005 to Gov. Bill Richardson to create a statewide organization to market golf in New Mexico.

Board members include former New Mexico Gov. Garrey Carruthers (currently dean of the New Mexico State University College of Business), the New Mexico PGA Section chief, and senior managers of New Mexico golf courses and lodging establishments.

The new organization will develop marketing and advertising strategies to attract out-of-state golfers, foster creation of golf stay-and-play packages, cooperate with the New Mexico Tourism Department in joint marketing and develop local golf-tourism partnerships among and between local courses, lodgers and restaurants.

Short-term projects include developing a unified Internet presence, publishing a printed statewide golf guide for the 2007 and 2008 golf seasons, and training New Mexico lodging-industry staff to cater to the needs of golf tourists.

Longer-term projects include development of a national marketing strategy and identification of core golf-tourism markets, as well as integration of real-time, web-based tee-time reservations with lodging reservations.

New Mexico has fewer than 75 golf courses, but the quality of the state’s golf increasingly has garnered national recognition in recent years. The Golf Digest/Fodor’s “Best Places to Play” guide rated Paa-Ko Ridge at five out of five possible stars last May. Only 17 golf courses in the nation hold that rating.

“New Mexico has 11 courses rated by Golf Digest at four stars or higher, but the real beauty of the golf here is the value,” said Ken Adams, co-publisher of Sun Country Golf, a bi-monthly newspaper who is serving as volunteer executive director of the new alliance. “We have courses with greens fees of $40 to $100 that would cost $200 to $350 elsewhere. Combine that quality and value with the terrific climate across this state and you have a first-rate, year-round golf destination.”

Initial outreach efforts of the new alliance are being funded by golf courses’ and lodgers’ financial commitments, plus a $20,000 matching New Mexico Tourism Department Cooperative Advertising grant. Individual commitments are pegged to tiered levels of exposure via the alliance’s cooperative marketing and advertising. All golf courses in the state are eligible for representation, as are all hospitality businesses and tour packagers willing to make a financial commitment to the organization to boost rounds and room-nights, Adams said.

The organization’s founding followed months of discussions among golf-industry, lodgers, and state tourism officials facilitated by the Albuquerque Convention & Visitors Bureau and by the Sun Country Golf newspaper. It also fulfills a promise that golf-industry representatives made to Gov. Richardson, House Speaker Ben Lujan and Tourism Secretary Michael Cerletti to create a golf counterpart to Ski New Mexico, a successful non-profit alliance created in 1973 to promote New Mexico as a ski destination.

Unlike skiing, which has a relatively short season, golf is a year-round activity in most of New Mexico. A 2006 industry-funded study by NMSU pegged golf’s statewide economic impact at more than $500 million a year. The study identified increasing rounds played by out-of-state visitors as the fastest way to boost room-nights and associated lodgers’ tax collections for local governments.

Already identified by the statewide alliance as regional golf-tourism “loops” likely to be promoted in packages to out-of-state players are: Ruidoso, Las Cruces, Northern New Mexico, the Four Corners and the existing Golf on the Santa Fe Trail corridor in central New Mexico.

The alliance will encourage golf courses and lodgers in other sections of the state to establish partnerships to identify similar regional golf-tourism “loop” packages that can be marketed in partnership with the Tourism Department and the statewide entity.

High resolution photos available

For more information:
Dan Vukelich, Sun Country Golf, 505-350-3805
Ken Adams, Sun Country Golf, 505-620-1953

Mike Stauffer
Communications Director
New Mexico Tourism Department
505-827-7379
mike.stauffer@state.nm.us
New Mexico, Land of Enchantment

Jennifer Hoffman
jennifer@ballantinespr.com
Tel: 505 216 7669
Cell: 505 603 8643
http://www.ballantinespr.com

Santa Fe, New Mexico Museums Calendar

Saturday, April 14th, 2007

Georgia O’Keeffe’s Legacy in New Mexico

A new permanent exhibit at MFA featuring the museum’s collection of O’Keeffe’s paintings. Beauregard Gallery

Contact: Joe Traugott 505-476-5062 joe.traugott@state.nm.us

2/17/06

longterm

Gustave Baumann: A Santa Fe Legend

A selection of Baumann’s woodcut prints, paintings, marionettes, and furniture from the museum’s permanent collection.

Women’s Board Room

Contact: Joe Traugott 505-476-5062 joe.traugott@state.nm.us

2/17/06

longterm

Futures for Children, Photographs by Debbie Fleming Caffery and Kim Ashley

Photographers Debbie Flemming Caffery and Kim Ashley have, since 2003, each spent many months documenting through striking photographs the youth participants in the Futures for Children program.

Futures for Children is a leading national organization partnering with American Indian tribes to instill the values of education and leadership while preserving cultural identities. Futures for Children improves the quality of education for American Indian children through mentoring and training. The exhibition is comprised of over forty photographs. Debbie Felming Caffery’s restrained portraits are printed in subtle black and white while photographer Kim Ashley worked with color imagery to capture his subjects within the natural landscape.

Governor’s Gallery

Contact: Merry Scully 505-476-2289 merry.scully@state.nm.us

3/30/07

6/10/2007

The Art and Artifice of Science

Science and art are often perceived as being at odds with each another: the former guided by logic, observation and calculation, the latter by intuition and emotion. Yet, in fact, many artists are indebted to the language and/or disciplined approach of science in the creation of their work. Contemporary society has increasingly looked within itself to unravel the inner workings and architecture of the human organism and, by extension, society at large. Visual artists are no exception. This exhibit will look at artists from New Mexico and elsewhere who use science, whether faux or real, as a source for their creative energies. New Wing Galleries

Contact: Laura Addison 505-476-5118 laura.addison@state.nm.us

2/9/07

5/20/07

Young Curators

SITE Santa Fe’s Young Curators program provides area teenagers the opportunity to learn how museums work. The Museum of Fine Arts hosts an annual exhibition curated by this program. The theme/title of each exhibition is created by the curators; this year it is Vices and Virtues

Director’s Gallery

Contact: Ellen Zieselman 505-476-5075 ellen.zieselman@state.nm.us

2/23/07

4/29/07

The Art of New Mexico: How the West is One

Prime objects from the museum’s collections define the changing character Native American, Hispanic and European American art from the Southwest. A pervasive theme is the fusion that occurred between aesthetic traditions between 1879 and the present.


T. C. Cannon,
Washington Landscape with Peace Medal Indian,
1976, acrylic on canvas, 50 x 46 in.
Collection of the Museum of Fine Arts, New Mexico.
Gift of Nancy and Richard Bloch, 2001

Clarke and Goodwin Galleries

Contact: Joe Traugott 505-476-5062 joe.traugott@state.nm.us

4/20/07

Long-term

Natura Morta: Still Life Painting and the Medici Collections

The Medici dynasty, which dominated the political and cultural life of Florence, Italy, from the fifteenth to the mid-eighteenth centuries, is still acclaimed today for its artistic patronage and enlightened collecting. Among the vast Medici collections bequeathed to the city of Florence is an extensive collection of still-life paintings, known as natura morta in Italian. Today these paintings by renowned 16th and 17th century painters of still life in Europe are distributed among the Medici villas and Florentine museums. Approximately forty-two of these paintings are coming to the United States for a five venue tour. The Museum of Fine Arts will be one of the five venues hosting the exhibition: New Wing Galleries

Contact: Tim Rodgers 505-476-5058 tim.rodgers@state.nm.us

6/8/07

8/5/07

Excavating Egypt: Great Discoveries from the Petrie Museum of Egyptian Archaeology

This major traveling exhibition tells the story of archaeologist William Matthew Flinders Petrie (1885 –1942) and his exploration of ancient

Egyptian civilization. Petrie, named the “Father of Egyptian Archaeology” for his innovations and contributions to the field (and the inspiration for the film hero Indiana Jones), worked in Egypt for well over half a century. Excavating Egypt features 221 of his most significant finds- many never before seen by the public. New Wing Galleries

Contact: Joseph Traugott 505-476-5062 joe.traugott@state.nm.us

8/31/07

1/6/08

Ancient Bronzes of the Asian Grasslands from the Arthur M. Sackler Foundation

A major exhibition of ancient steppe art on loan from the Arthur M. Sackler Foundation in New York will bring to life the complex cultures that flourished across the Asian grasslands from northern China and Mongolia to Central Asia and Eastern Europe during the late second and first millennia BCE.

Curated by Trudy Kawami, director of research for the Arthur M. Sackler Foundation, “Ancient Bronzes of the Asian Grasslands” reveals how the ancient, horse-riding cultures of Mongolia and Central Asia used the animal world as a source of symbols to indicate tribe, social rank and connection to the spirit world. The exhibition features more than 80 masterpieces of steppe art, including bronze belt buckles, plaques, pendants, ornaments and weapons. Animal motifs such as antlered stags, wild boars and birds of prey are a primary theme. The exhibition includes text panels, annotated labels, a map, photomurals, a free color brochure and a full-color, hardcover book by scholar and research consultant Emma Bunker.

Beauregard Gallery, Women’s Board Room, and Director’s Gallery

Contact: Laura Addison 505-476-5118 laura.addison@state.nm.us

9/28/07

1/6/08

Allan Houser: An American Treasure

This exhibition features nine sculptural works by the renowned Allan Houser that span his remarkable life and career in which he created an entire genre of three-dimensional forms, assimilating his interest in modernism with the narrative traditions he worked with as a painter. This exhibition demonstrates range and mysterious power of Houser’s work spanning genres from the abstract to realism thus demonstrating the breadth of the legacy of this master artist. Sculpture will be within the garden as well as on the outside and in front of MIAC. Arnold and Doris Roland Sculpture Garden

Contact: Shelby Tisdale 505-476-1251 shelby.tisdale@state.nm.us

4/23/06

4/29/07

Spider Woman’s Gift: Navajo Weaving Traditions

This exhibition features approximately 25-30 classic Navajo textiles including Chief’s wearing blankets, dresses, belts, jewelry and baskets from the permanent collections. The underlying theme of the exhibit is the teaching of weaving to the Navajo (Diné) by Spider Woman. Masterpieces, Allred-Crane, and Comstock Galleries

Contact: Shelby Tisdale 505-476-1251 shelby.tisdale@state.nm.us

Contact: Joyce Begay-Foss 505-476-1272 joyce.begay-foss@state.nm.us

5/14/06

5/08

Secrets of Casas Grandes

This exhibit focuses on the archaeology and ceramics of Casas Grandes, Northern Mexico, a little-known prehispanic culture of the Greater Southwest. Casas Grandes was a major center of trade and interaction and the most complex society of its time, blending elements of Puebloan and Mesoamerican culture. Specialist potters made striking, intricately-painted vessels that feature elaborate symbolic imagery and appear to tell stories of humans, supernatural beings, and other fantastic creatures. The variety of ceramic forms and intriguing iconography offer a window to the ancient Casas Grandes world. Blommer Gallery

Contact: Melissa Powell 505-476-1257 melissa.powell@state.nm.us

11/5/06

10/7/07

A New Deal for Tse Tsa: Pablita Velarde at Bandelier

At the young age of nineteen, Pablita Velarde (1918-2006) of Santa Clara Pueblo, New Mexico, was commissioned by the National Park Service, under the Works Progress Administration (WPA), to create scenes of traditional Pueblo culture for the visitor center being built at Bandelier National Monument. She produced 84 paintings in casein on masonite, matte board and glass between 1939 and 1945. There are 58 of these paintings on exhibit at the Museum of Indian Arts & Culture. Lloyd Kiva New Gallery

Contact: Shelby Tisdale 505-476-1251 shelby.tisdale@state.nm.us

2/18/07

1/13/08

Avanyu Trail Earth Day

The Avanyu Heritage Trail is Museum Hill’s™ permanent outdoor exhibit about the Native people and the environment of the Southwest. Designed to acquaint visitors with some of the creative ways Native people adapted to and manipulated their environment, the quarter-mile long interpretive trail includes reconstructions of traditional gardens as well as examples of ancient architecture

Contact: Julia Clifton, Curator, 505-476-1268, julia.clifton@state.nm.us

4/20/2007

4/20/2007

MIAC 20th Anniversary Celebration

1 – 4:00 p.m.

Come party with dancing and cash bar to celebrate this amazing institution’s 20th Anniversary.

Contact: Shelby Tisdale, 505-476-1251, shelby.tisdale@state.nm.us

7/1/07

7/1/07

New Visions Inspired by Tradition: Sculpture by Tammy Garcia and Evelyn Fredericks

Tammy Garcia of Santa Clara Pueblo and Evelyn Frederick of the Hopi Villages present very different images through their recent large scale bronzes that are both contemporary yet traditional at the same time. Both draw heavily on the traditional values they learned from their parents and pueblo elders as well as their feminine side to create works that make a clear statement of what it is to be a pueblo woman and an artist working beyond the boundaries “traditional” women’s art.

Doris and Arnold Roland Sculpture Garden

Contact: Shelby Tisdale, 505-476-1251, shelby.tisdale@state.nm.us

5/20/2007

4/27/2008

Annual Laboratory of Anthropology Book Sale

Thousands of books, as well as fine art, jewelry, CDs, DVDs, and other donated items will be sold Saturday, September 22and Sunday, September 23, 2007 to support the Library of the Museum of Indian Arts & Culture/Laboratory of Anthropology. Book sale hours are 10:00 am – 4:00 pm both days. At the 15th Annual Book Sale, treasure-hunters will find books from $1 in all subject areas, including art, anthropology, history, health, biography, fiction, mystery, children’s books, and cookbooks. Funds raised at the annual Book Sale support the operation of the publicly accessible Museum of Indian Arts & Culture/Laboratory of Anthropology Library.

Contact: Mara Yarbrough, Librarian, 505-476-1264

tamara.yarbrough@ste.nm.us

9/22/2007

9/23/2007

Annual Sun Mountain Gathering

A unique cultural celebration for all ages, returns to the Museum of Indian Arts & Culture. Geared to families and free to the public, this annual favorite is filled with activities, featuring such popular events as Indian games, exhibitions, arrow making, spear throwing, and pottery making. Events will be held at Milner Plaza on Museum Hill from 10 am to 4 pm.

Contact: Julia Clifton 505-476-1268 julia.clifton@state.nm.us

10/6/2007

10/6/2007

Heart Beat: Music of the Pueblos

This exhibition presents the music of the Pueblos through time with both examples of the musical instruments as well as the different sounds and compositions used for different purposes ranging from ceremonial and social use of the drum and rattles to purely entertainment with country, rock and rap. Sounds stations and videos throughout the exhibition provide examples of the different types of music found among the Pueblos of the Southwest.

Blommer Gallery

Contact: Tony Chavarria 505-476-1253 antonio.chavarria@state.nm.us

12/2/2007

10/5/08

Winterfest

Winterfeast is a special community holiday celebration featuring Native American foods drawn from different regions of the Southwest. Visitors can sample traditional foods, learn about Native American agriculture, and experience various Holiday hands-on projects.

Contact: Joyce Begay-Foss, 505-476-1272

12/9/2007

12/9/2007

Santa Fe Style

Throughout the world Santa Fe style has become associated with the sophisticated, movie stars and everyday people alike. Based on Dicky Pfaelzer and her jewelry collection, which was recently donated to the Museum of Indian Arts & Culture, this exhibition explores the history of Santa Fe style and what it incorporates.

Brown-Roland Gallery

Contact: Shelby Tisdale, 505-476-1251 shelby.tisdale@state.nm.us

12/16/07

10/12/08

The Buchsbaum Gallery of Southwestern Pottery

Nearly 300 vessels created by outstanding ceramic artists of the Pueblos of New Mexico and Arizona are displayed from the inception of pottery-making in the Southwest up to the present. A study center for serious scholars, collectors, and visitors to the region, the gallery opened in 1997 through the generous support of Jane and Bill Buchsbaum of Santa Fe, New Mexico.

Contact: Shelby Tisdale 505-476-1251 shelby.tisdale@state.nm.us

Permanent

 

Here, Now & Always

This major exhibition is based on eight years of collaboration among Native American elders, artists, scholars, teachers, writers and museum professionals. Voices of fifty Native Americans guide visitors through the Southwest’s indigenous communities and their challenging landscapes. More than 1,300 artifacts from the Museum’s collections are displayed accompanied by poetry, story, song and scholarly discussion.

Amy Rose Bloch Gallery

Contact: Shelby Tisdale 505-476-1251 shelby.tisdale@state.nm.us

Permanent

Variations: Selections from the Diane and Sandy Besser Collection

From colorful beaded African crowns to finely carved Guatemalan slingshots, Variations features a dazzling collection of art from Asia, Africa and Latin America from the collection of Diane and Sandy Besser. Highlights include masks from Nepal, Mexico and Cameroon, ceremonial and religious objects, beaded pieces, miniature Indian bronze pieces and a variety of dagger handles from Indonesia.

East Bartlett Wing

Contact: Felicia Katz Harris 505 476-1221

felicia.harris@state.nm.us

10/15/06

4/29/07

Village of Painters: Narrative Scrolls From West Bengal

Based on field research by guest curator and Boston University Religion and Anthropology Professor, Dr. Frank Korom, the exhibition explores traditional scroll paintings from rural West Bengal, India. The artists, known as Patuas, belong to a long line of painter-singers, their art form passed down from generation to generation. The scrolls entertain, educate, and inform audiences about cultural and historic topics, current events, religion and social services. Traditionally, Patuas wandered from village to village singing their own compositions while unrolling painted scrolls on themes divided into two main genres: the sacred and the secular. The exhibit shows a wide range of scrolls (from the Ramayana and the story of Ganesh, to those about 9-11 and HIV prevention), and examines how the artists embrace change and sustain their art form in the modern world.
West Bartlett Wing

Contact: Felicia Katz Harris 505-476-1221

felicia.harris@state.nm.us

10/29/06

4/29/07

Needles and Pins

This exhibit highlights the tools and techniques used to create and embellish textiles and dress. Needles and Pins juxtaposes spinning wheels, looms, and a variety of needlework accessories from across the globe with examples of the beautiful textiles that result. It will feature never before seen pieces from the Museums’ renowned collection of international textiles and costumes.
Cotsen Gallery, Neutrogena Wing

Contact: Bobbie Sumberg 505-476-1223 bobbie.sumberg@state.nm.us

5/6/2007

4/13/08

A Saint in the City: Sufi Arts of Urban Senegal

Always a delight place to visit, this summer MOIFA takes us on a journey into the heart of a living mystical tradition and its spiritually-inspired art.  In 1883, Sheik Amadou Bamba (1853-1927) founded the Mouride brotherhood, a Sufi sect who today make up a large part of the population of Senegal and the Gambia in Africa. The show presents a striking range of 20th & 21st century art forms associated with the Mouride movement, which continues to spread throughout the world through diaspora, and recently into some American cities.  The exhibition’s holdings conveys the ongoing creative spirit and artistic vitality of today’s Africa, as seen through the eyes of a spiritual group.

Contact: Bobbie Sumberg 505-476-1223 bobbie.sumberg@state.nm.us

6/28/2007

9/30/2007

Marie Romero Cash Home Altar

The personal collection of noted Santa Fe artist Marie Romero Cash used in a private home altar will be re-assembled along with devotional materials from the museum’s collection.

Contemporary Gallery, Hispanic Heritage Wing

Contact: Joyce Ice 505-476-1206 joyce.ice@state.nm.us

7/22/2007

Summer 2008

Gee’s Bend Quilts and Beyond

This exhibition takes an in-depth look at the creative vision of a master quilt-maker, Mary Lee Bendolph, and the intersecting artistic worlds in which she participates.  This exhibit examines Bendolph’s inspiration and creative process as well as her profound connection to the cultural practices and expressive traditions from which her work arises.  Twelve dramatically designed, richly colored, improvisational quilts created by Mary Lee Bendolph and her family members; her mother Aolar Mosely, her daughter, Essie B. Pettway, and her daughter-in-law Louisiana P. Bendolph, are presented alongside complex and evocative found object sculptures by noted African American self-taught artists Thornton DIal and visionary “yard art” artist Lonnie Holley. Intaglio prints by Mary Lee Bendolph and her daughter-in-law Louisiana P. Bendolph, along with documentary films about all of the artists provide further context for their creative exchange. As the deep social and aesthetic networks of these six artists intersect, they give rise to new pathways of artistic influence, resulting in a power mixture of communal and individual creative energies.

The exhibition is co-organized by the Austin Museum of Art (TX) and Tinwood Alliance of Atlanta.

Contact: Annie Carlano 505-476-1224
annie.carlano@state.nm.us

11/15/2007

3/15/2008

Amulets and Ex-Votos from the Girard Collection

In celebration of the 25th anniversary of the opening of the Girard Wing, a weekend of programs and booksigning for new publication from the Museum of New Mexico Press to inaugurate a new installation of the amulets, ex-votos, Girard theatres, and new entrance to the wing.

Contact: Barbara Mauldin 505-476-1222 barbara.mauldin@state.nm.us

Contact: Annie Carlano 505-476-1224
annie.carlano@state.nm.us

12/ 8 & 9 /07

On-going

Chinese Minority Dress (working title)

Rarely seen dress of ethnic minorities in SW China, weavings, batiks, and embroideries fashioned from cotton, wool, and hemp reveal intricate and complex patterns in these historical costumes

Cotsen Gallery, Neutrogena Wing

Contact: Bobbie Sumberg 505-476-1223 bobbie.sumberg@state.nm.us

Summer 2008

Winter 2008

Familia y Fe (Family and Faith)

Family and faith are two major sources of strength and continuity in Hispanic New Mexico. Religious faith was the foundation upon which the Spanish colony of New Mexico was established and maintained; and the strong family was the core of colonial and 19th century Society. Both continue to have significance in contemporary New Mexico. The endurance of these themes are illuminated by displays of religious imagery, furniture, tinwork, jewelry, household utensils, tools, agricultural equipment, horse gear, jewelry, and architectural elements ranging from the colonial era to contemporary works.

Contact: Joyce Ice 55 476-1206
joyce.ice@state.nm.us

Permanent

Multiple Visions: A Common Bond

Explore the Girard Foundation Collection in this unique exhibition designed by the collector and donor, Alexander Girard. Since the opening in 1982, more than a million visitors have been delighted by the richly varied displays of toys, traditional arts, village scenes, textiles, and popular arts. Over 100 countries are represented in Girard’s innovative use of the color and gallery space with objects at eye level for visitors 2 to 102! 2007 marks the exhibition’s 25th anniversary.

Contact: Barbara Mauldin 505-476-1222 barbara.mauldin@state.nm.us

Contact: Annie Carlano 505-476-1224
annie.carlano@state.nm.us

Permanent

Lloyd’s Treasure Chest provides visitors with the opportunity to interact with works not on display in the upstairs galleries, providing a context for further appreciation and understanding of folk heritage, traditions, and aesthetics. Here, visitors have the opportunity to experience behind-the-scenes museum activities and gain insight into aspects of preservation and conservation and see videos about folk artists.

Contact: Rosemary Sallee 505 476-1226
rosemary.sallee@state.nm.us
Contact: Paul Smutko 505 476-1216
paul.smutko@state.nm.us

Permanent

MEDIA CONTACTS:
Steve Cantrell, PR Manager
505-476-1144
505-310-3539 – cell
steve.cantrell@state.nm.us

Jennifer Hoffman
jennifer@ballantinespr.com
Telephone: 505 216 7669
Cell: 505 603 8643
http://www.ballantinespr.com

New Mexico Tourism Department Launches New Advertising Campaign

Saturday, April 14th, 2007

New Mexico Tourism Department
Launches New Advertising Campaign
Developed by M&C Saatchi LA

Promoting “The Best Place In The Universe. New Mexico, Earth.”

SANTA FE, N.M. — From balloon fiestas to lava flow caverns, world-class skiing to pristine white sand fields, private spaceports to opera under the stars, New Mexico has a million amazing things to see and do. The state has long drawn tourists from near and far; now it has started attracting them from other worlds.

That’s the creative idea behind the New Mexico Tourism Department’s new ad campaign – “The Best Place In The Universe. New Mexico, Earth.” – developed by M&C Saatchi LA.

“People that have not visited often either have no idea or the wrong idea about New Mexico,” said Michael Cerletti, Secretary of New Mexico Tourism Department. “We needed a highly creative ad campaign to cut through the clutter of tourism advertising and encourage folks to consider the uniqueness of New Mexico.”

The integrated campaign includes two 30-second TV commercials (entitled “Taking Care of You” and “Personal Day”), as well as four print executions – “Tourists,” “Mountain Bike,” “Golf” and “Fishing,” which will appear in magazines, on billboards, taxi tops, coffee sleeves, etc. The campaign directs consumers to the campaign web page www.newmexicoearth.org, which includes a link to the New Mexico Tourism Department web site. The campaign will launch this week in New Mexico’s traditional surrounding markets, as well as in two new test markets – San Diego, Calif., and Minneapolis, Minn.

“The message is that New Mexico truly is the best place in the universe to visit,” said Johnny Montoya, Tourism Department Advertising Director. “These ads will be unique and eye-catching; and they will increase the awareness of New Mexico as a vacation destination.”

“We’re extremely proud of this campaign,” said Huw Griffith, CEO of M&C Saatchi LA. “It’s yet another example of our brutally simple thinking and creative hard sell.”

The campaign was created by M&C Saatchi’s Craig Ghiglione, senior copywriter, and Jay Gundzik, senior art director. The TV spots were directed by Matt Aselton at Epoch Films, post-production was by Chrome and Ring of Fire, and audio post-production by Lime. Still photography was by Eric Swanson. Media planning & buying is managed by Round2. Alien costumes designed by Stan Winston, designer for Aliens, Predator, Jurassic Park, and Terminator.

TV spots in Flash
Personal Day (Small) 3.3 MB
Personal Day (Large) 10.6 MB
Taking Care of You (Small) 4.2 MB
Taking Care of You (Large) 4 MB

Storyboards as .pdf files
Personal Day 210 K
Taking Care of You 187 K

Print ads as .jpg files
Biker jpg 38 K
Fishing jpg 30 K
Golf jpg 22 K
Tourists jpg 3.4 MB

Keyframes
Zipped in one file 2.8 MB

Print ads as .pdf files
Biker pdf 3.5 MB
Fishing pdf 39 MB
Golf pdf 31 MB
Tourists pdf 26 MB
(Large pdf files
load slowly.)

About New Mexico

The mission of the New Mexico Tourism Department is to promote New Mexico as ‘The Best Place in The Universe’ to this world and beyond. For more information, please visit www.newmexico.org

About M&C Saatchi

M&C Saatchi was launched in 1995 and became the fastest-growing agency in the history of advertising. The agency has since grown to become one of the largest independent agency networks in the world. Maurice and Charles Saatchi founded the agency following the split from Saatchi & Saatchi, which they had originally set up in 1970.

M&C Saatchi is committed to the principle of Brutal Simplicity of Thought. M&C Saatchi LA was established in 2003 and has developed a variety of iconic campaigns for clients including Ketel One, Beverly Hills Convention & Visitors Bureau, U.S. Department of Commerce, Crystal Cruises, San Diego Zoo, Qantas, Tourism Australia and now the New Mexico Tourism Department.

For more information, visit www.mcsaatchi.com
New Mexico, Land of Enchantment
Media Contacts:
Martín Leger, Advertising Manager, NMTD
505.827.8036 / martin.leger@state.nm.us
Huw Griffith, CEO, M&C Saatchi
310.401.6074 / huw.griffith@mcsaatchi-la.com


Jennifer Hoffman
jennifer@ballantinespr.com
Tel: 505 216 7669
Cell: 505 603 8643
http://www.ballantinespr.com