How Does BPR Use Vocus to Help Our Clients?

Media Contact Management

• Build, manage and track better relationships with the media, investors, analysts, and other key audiences.
• Access their premier data package, which includes 800,000 journalists — including PR Newswire global contacts, in-depth pitching profiles, as well as financial analyst data from Nelson Information.
• Easily distribute personalized communications via e-mail, fax, letter, or wire.
• View complete journalist information on one screen — contact info, notes, activities, news clips, and open projects.

Project Management

• Manage pitching opportunities, news releases, speaking engagements, publicity events and other projects.
• Manage all of our PR projects in one place, easily review and monitor progress made on ongoing efforts.
• Summarize campaign results and evaluate program effectiveness.

News Management

• Turn our raw coverage into actionable intelligence.
• Readily retrieve, manage, measure, report on and distribute your news coverage regardless of source.
• Associate coverage with the corresponding journalist to create a personalized profile.
• Distribute personalized electronic clip books in minutes.

Activity Management

• Track and report on our activity with the press.
• Inquiries, Interview, Press release distribution is entered in each media contact record.
• Helps build report and allows us to connect our communications efforts to your results.

Editorial Calendars

• Find future pitching opportunities from thousands of magazines and newspapers nationwide.

For further information about Ballantines PR, please contact Sarah Robarts at 310 454 3050 or email at sarah@ballantinespr.com

See Vocus Overview discussed in Our Approach.