Ballantines PR

Account Executive

 

ACCOUNT EXECUTIVe

Summary

Ballantines PR is a bi-coastal lifestyle and luxury public relations agency based in Los Angeles with an office New York City. Our clients range across the hospitality, entertainment, design, health & wellness and events sectors, however the primary category is travel / hospitality.

We are seeking an Account Executive (AE) in New York with a minimum of 2-3 years of professional experience to support travel & hospitality clients. The AE will be responsible for assisting in managing all aspects of account work within their dedicated practice as well as performing administrative assignments as needed for the benefit of clients and the firm. The AE plays a critical role within our BPR practice by managing Junior Account Executives and interns, ensuring high quality and accurate work is completed on time. The AE supports 5-7 accounts. Accounts will primarily be within their dedicated practice area (travel/hospitality), but also may cross other practices based on staffing need.

The day-to-day Responsibilities

  • Write press releases, media pitches, case studies, recaps, media briefing documents, talking points, bios, etc.

  • Work with account director to develop and implement program strategies and assist in the writing of creative and strategic public relations plans.

  • Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories.

  • Respond to phone calls and emails from journalists.

  • Arrange media visits to hotels.

  • Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate.

  • Monitor media coverage and report results to the wider team and clients.

  • Attend client events, in-person meetings/presentations and industry conferences.

  • Brainstorm creative ideas for PR campaigns and annual planning meetings.

  • Assist with new business proposals.

  • Manage media lists.

Education Qualifications

A relevant undergraduate degree such as Communications, Marketing/PR, Journalism or English is required. 2-3 years of professional experience working in-house or at a PR agency in the hospitality and/or entertainment sector.

Skills & Abilities Required

Ability to understand client brand category and landscape in order to deliver creative ideas that resonate with target audiences. Has experience or knowledge of influencer marketing and social media. Must be self-motivated, collaborative and results driven. Strong writer and stickler for quality control/proofing as well as solid and growing presentation skills. Possesses motivational capabilities in a highly pressurized environment. Is appropriate, approachable and fair, and creates valued relationships with staff. Strong analytical and problem-solving skills. Can meet tight deadlines and has an exceptional eye for details. Strong writing (AP style), editing, listening and verbal communications skills. Capable of multitasking, prioritizing and organizing. Proficiency in Office applications and development of media databases. Must have own transportation and laptop.

Benefits

  • Competitive salary with opportunity for growth, medical packages, flexible hours with work from home days, excellent vacation package with extended time off during Dec/Jan holidays, dog/baby-friendly work environment and opportunity for personal and professional growth with like-minded motivated employees.